21st Century Luxury: Enjoying your Job

by Sara Martin

This is Google. And this may be the face of the new workplace. As more and more creative jobs arise, and more and more existing jobs require creativity in the face of an ever growing 'immaterial' industry, the workplace as we know it ceases to function. Workers require more and more autonomy and collaborative opportunities to be successful. 'Large boards are available just about everywhere because 'ideas don't always come when seated in the office' says one of Googles managers.' If technology keeps growing, an infiltrating more and more, it seems this could become protocol. Sir Ken Robinson notes that you can't even persuade those engaging in creative jobs with economy. (We've seen this before with those who resist 'big business' in this class. ie: Louboutin, etc) The focus is in line with luxury in many ways, focusing on quality, and experience, rather than industrial efficiency. I like the idea that your job could be the luxury, instead of what you purchase with the money you make from your job. It's a nice spin, and I think it is a seriously realistic luxury in the 21st.



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