In the future, luxury would be considered exclusive designs. Conspicuous consumption influences the appearance of more individualized production. In 20 years time such a thing as personal design would be widely used. The recent example is the individualized design of Louis Vitton bags and wallets, where clients can put personal initials and even choose the colors on the bag. I think this area is not yet developed, although has a lots of potential and as new technology and internet are growing rapidly, the “designing yourself” will be very actual in 20 years time.
One of the possibilities would be something like “Design yourself ” club. Membership Clients can design for Louis Vitton or any other luxury brand by using login in the special Internet program; that can be accessible only for members. The client will get a service- such as advice from one of the designers or team of designers and consulters working only for “Designing yourself “ members. The service will help to understand what the collection inspiration is.
The program will have a wide choice of fabrics, textures, shapes and finishing. However, the elements and range of colors would be limited, according to what colors are used for the Real collection. Element and colors would change every season.
“Design yourself “ would be based on old kids game, when child dresses a paper doll. However it would be more complicated, a there are no ready garments given and “Designer” needs to add the given materials together. By putting all those separate elements, member can create a garment of his own design.
Then the creation is published in the Internet, and accessible to everyone. If the outfit gets voted for, design will be produced and the name of the “designer” will be sign on the tag. There can be a special “Design yourself” section in the shop.
I think this exclusive design would be very interesting and popular, as everyone can announce what he or she wishes to wear. It also will help designers to understand how people would want to look.