Sunday, January 30, 2011
Monday, January 24, 2011
Berry describes that we have different needs and wants. Needs are based on physiological survival while wants are intentional and privileged. This means needs are objective and universal, others can know your needs better than you, but only you define and express wants. Adults know what a child needs and then it slowly develops tastes and preferences that become specific wants.
A.K. Damm beer: German character, French refinement
Comfort is associated with basic satisfaction. The affordable mass produced Barcalounger is advertised "no other chair satisfies," while the designer Eames Lounge from 1956, appealed to a more discriminating client. Berry suggests luxury pleasure still satisfies and offers something more.
Thursday, January 20, 2011
We can also describe luxury conceptually in terms of the 5 senses and development of taste. The ability to discern quality and luxury is a skill informed by experience and supported by critical studies and research.
Two sides of authenticity. Above pure beauty, luxury advertising emphasizes a natural and genuine aesthetic that gives a sense of authenticity. Below luxury advertising emphasizes history as Brooks Brothers claims: "We invented the true gentleman and the true lady."
Alec Soth, Fondation Pierre Berge and Yves Saint Laurent, Moujik IV, Paris, 2007 and Martin Parr, Cartier International Polo Challenge, Dubai, 2008