Monday, February 28, 2011
I came across this a month or so ago, it an american company called "thursday bag" so you may have already seen them, i only just thought to post them. they are canvas tote bags, with what i belive is a digital print of the iconic birkin bag
they are being sued by hermes, but i thought it was just interesting, and actually quite funny.
posted by Hari Greenough
Friday, February 25, 2011
Wednesday, February 23, 2011
Superficial values are promoted by the fashion industry and counterfeit goods with false values are accepted by consumers but authenticity can still be communicated in luxury and fashion through natural simplicity. Above the Before & After photo series for V Magazine by Inez & Vinoodh shows models sans makeup and after styling, communicating the value of raw authenticity. Below the Spring 2010 ad campaign for Missoni featured the actual Missoni family in a gesture of genuine authenticity.
Tuesday, February 22, 2011
by Minji Kang
Dana Thomas, a Paris-based American fashion journalist, and the author of Deluxe: How Luxury Lost Its Lustre observes how the counterfeiting market is moved in reality. The author mentions about the brief history of counterfeiting business in ancient times, middle ages, the Industrial Revolution, and the modern society today, but also she includes her interviews and anecdotes that she actually has experienced in Santee Alley and Guangzhou to investigate what is happening and how it is happening in counterfeiting market. She argued that "counterfeiting is about as old as civilization itself", and since long time ago, people have copied real things in lower qualities. People buy brands to “declare that you are a member of a tribe that subscribes to that particular brand’s message and its ethics”
Today, the luxury houses spend big grands for legal departments to protect their intellectual properties. On the other hand, some designers do not really care about it because they interpret it as a sign of popularity and success. The author captures not only the surfaces of the business, but how the business is linked with terrorism for the reason that the profits from selling the products, finance the terrorism. Furthermore, she captures the cultural reasons that why it is tricky to ban the counterfeiting business in China.
Friday, February 18, 2011
Wednesday, February 16, 2011
There are different cultural manifestations of a love of luxury. The fashion victim is one who who’s identity is contingent on purchase and brand and thus the purchase has power over him/her. Status can be the legitimate display of identity/power but we see bling as a flaunting of a sometimes false identity or an over compensation via conspicuous consumption. Below right Slick Rick.
Globally we preference desires above needs. Below priorities in global spending, with the highest expenditure in the group being items like military and alcohol while aid to foreign countries for education and clean water are lower. See more at Globalissues.org.
Clothes defined the man. The hip-hop culture was interpreted in different ways among communities. For example, Big Daddy Kane took on an Afro- nouveau riche identity by wearing fur coats, suits, and point leather shoes. Whereas the Native tongues movement had a more suburban preppy perspective-wearing brand
such as polo by Ralph Lauren.The hip-hop culture influenced and inspired fashion designers in the 80’s. Isaac Mizrahi, a native New Yorker, was inspired by the pop culture. He made hip hop accessible to the mainstream market. He merged the hip-hop culture and high The most hip-hop inspired detail, which was used in fashion, was the ‘fat gold chain’. Karl Lagerfeld used this detailing combined with leather at that time.The silhouette of the Baggy jean was introduced. In 1992, The ‘Home girl look’, the group TLC identified the image of bright colored and baggy jeans look which then reflected on the urban street style.
Luxury designers such as Ralph Lauren signed Tyson Beckford, a dark skin male model to be the face of polo. This made a statement that the world was changing. He embraced the culture change and targeted the urban market. With this became an association with hip-hop and high profile and success. Another designer, Tommy Hilfiger was associated with the all American country club feeling, but he embraced the culture around him and marketed towards the urban market. Using communication and fashion design to market his brand. He used individuals such as Puffy and Coolio to walk down the runway for his ‘Americana collection.’ The designers were inspired by the urban street style for their collections but the target audience who wore these garments would appropriate them to their own style. The “Ghetto fabulous look” is a style based on high-end designer clothing, which have been appropriated to the hip-hop culture.
Rap music influenced the hip-hop culture and the urban street style, which inspired designers to target a certain market. Becoming aware of the cultural change and therefore adapting their brand identity to fit their target audience. While using the context they were in and applying it to fashion making their brand more successful.