Tuesday, May 17, 2011
Sunday, May 15, 2011
Saturday, May 14, 2011
The designers started with blocks of Afyon miele marble, which were sliced, labeled and photographed. The NEWCRUISE team then placed each slice strategically to match colors or patterns in guest bathrooms, a time-consuming process that required limitless patience from all, including Technical Project Manager Stefan Zucker of the owners’ team. But the effort resulted in an amazing product with it’s own signature.The journalist chooses to emphasise the quality of rarity in the interiors; it was again Bernard Catry who suggested that luxury branding sought to link luxury to exclusivity by using the illusionary device that is the idea of “rarity”, saying, “luxury appeal is inevitably diluted by increased market share.” An intense ‘concentration’ is placed in areas that guests will most likely ignore; this intense attention to detail is characteristic of luxury industries - see David Usborne’s profiling of successful hotel tycoon André Balazs-
“He is obsessive about every detail. A bathroom wall must be the right size to take the tiles he has chosen, so none of them has to be cut. That would spoil everything.”
“A boat is a waste of both time and money - and thus the ultimate luxury.”Another of Catry’s categorizations of rarity was present upon the launch of RoMa; Techno- based Rarity. With her steel hull and aluminum superstructure, RoMa built to meet the strictest environmental standards; this was formally acknowledged with an “ES” certification by ABS (Environmental Safety), the first ever issued by ABS for a private yacht. Andrea Mardi of Yacht design says
"Elegance these days comes as part and parcel of a high-tech, green package."However, what can be seen as some by high tech may not always be so; Boat designer Michael Schutte noted in my interview with him that what the media might push as an innovation can sometimes be simply poor design.
We are all familiar with the “concepts” we see in the magazines every month. Thank feck you can’t go to sea on a jpg, because lots and lots of this stuff is total b********…. There is a good reason why an ocean-going vessel looks the way it does, and that is not because the rest of us are idiots. It’s because we have actually been to sea and know the difference. Bottom line is that fitness for purpose for me defines authenticity in any design. Style by itself is useless. You can get that from any hairdresser. Look at a bic lighter; it is economical to manufacture (and has been in the billions), perfect for its job, and completely without ornament. This is the quintessential authentic design for me.For Schutte, the idea of conspicuous consumption, fundamental to the “consumption” of superyachts both as an idea and a purchased product, leads to a degradation in the authenticity of design, simply because owner’s do not buy for themselves, but rather as a display of social, cultural and economic capital. If an owner has no interest in the design integrity, then shortcuts will be made in the design process. The client has a huge influence on the outcome of the boat. Luxury in a boat is also a capacity for discretion that is almost impossible to match for the world’s super-rich; where once this could be a double-edged sword, with disconnection from the world, sat-coms mean that owners and crew can now stay as connected as they like anywhere in the world with the wifi, satellite phones, satellite television and navigational software/digital charts. A superyacht offers a very intense customer experience relationship. From obvious preferences, such as food requirements, liquor preferences meal times and itinerary, to the most minor details, the boat adapts itself to the clients; even charter guests who only stay aboard for a week or two. This is achieved through liaisons with charter brokers, secretaries and networks of contacts (in much the same way that concierges at the Ritz Carlton hotel chains will exchange information). In this way, a superyacht mirrors the management of a luxury hotel; Luca Allegri, the manager of the Hotel de Paris in Monte Carlo, states during his interview with Mark Tungate:
“All this [referring to physical perfection and pricing] is basic management. At the ultra-luxury level, it’s the human dimension that makes the real difference.”
Wednesday, May 11, 2011
Venice is a city in northern Italy known both for tourism and for industry. Slowly and gradually, Venice is sinking. The city sits on marshy land that has lowered by about 11 inches. In recent years, Venice's high water has resulted in an average of 100 floods a year. The increasing sea level is largely a consequence of climate change. The city is known for tourism but I believe that this luxurious city will become excusive because there is a limited amount of time until it will not exist anymore.
As the world population rises constantly and exponentially will do so in the future, space will become more and more a luxury. Already now the world is far too overpopulated resulting in all kind of shortages. We managed to flee the scarceness of space so far by building skyscrapers, enlarging the cities, increasing the transportation speed etc. However, there will be a limit to it. Especially the major cities are showing bizarre adaptations to this absolute basic need of life, to have room to live. The prices insanely high, so that no normal-wage person can afford a nice living. The best but most disturbing examples are the cage people of Hong Kong. Because the real estate prices and rents are so high, there is no other possibility for them then literally renting a cage. A 2sqm big box, that is their home. They share what seems to us still as small one-person room, with about 8 people, so that they can afford a housing at all.
Tuesday, May 10, 2011
In the future, luxury would be considered exclusive designs. Conspicuous consumption influences the appearance of more individualized production. In 20 years time such a thing as personal design would be widely used. The recent example is the individualized design of Louis Vitton bags and wallets, where clients can put personal initials and even choose the colors on the bag. I think this area is not yet developed, although has a lots of potential and as new technology and internet are growing rapidly, the “designing yourself” will be very actual in 20 years time.
One of the possibilities would be something like “Design yourself ” club. Membership Clients can design for Louis Vitton or any other luxury brand by using login in the special Internet program; that can be accessible only for members. The client will get a service- such as advice from one of the designers or team of designers and consulters working only for “Designing yourself “ members. The service will help to understand what the collection inspiration is.
The program will have a wide choice of fabrics, textures, shapes and finishing. However, the elements and range of colors would be limited, according to what colors are used for the Real collection. Element and colors would change every season.
“Design yourself “ would be based on old kids game, when child dresses a paper doll. However it would be more complicated, a there are no ready garments given and “Designer” needs to add the given materials together. By putting all those separate elements, member can create a garment of his own design.
Then the creation is published in the Internet, and accessible to everyone. If the outfit gets voted for, design will be produced and the name of the “designer” will be sign on the tag. There can be a special “Design yourself” section in the shop.
I think this exclusive design would be very interesting and popular, as everyone can announce what he or she wishes to wear. It also will help designers to understand how people would want to look.