Wednesday, April 13, 2011

More Current Views on Luxury

These 2 recent views on luxury reveal the current issues discussed in our class.

The first is about brand equity. Mark Ritson argues that Louis Vuitton is the strongest brand in the world. Read the article here.

The second is about sustainability. Chanel & PPR look closely at their carbon footprint and find packaging is the biggest contribution. Read the article here.

Read the trends of 2011 here.

No comments:

Post a Comment