Hermès is a fashion company that carries with it an aura of prestige by virtue of workmanship, reputation, and price. This aura has become the idea of their personality. Thierry Hermès founded Hermès in 1837, as a harness shop in Paris for horses and carriages following saddle production. By the 1900’s, Emile-Maurice Hermès, Theirry's successor, realized at the turn of the 20th century that travel was fast moving away from the horse and towards plane, car, and train travel. He responded by manufacturing trunks, bags, and overnight cases, all from his family's signature saddle leather. Introducing traveling bags, handbags, belts, gloves, and other leather goods, Hermès became fully diversified.
Hermès is an authentic luxury company that is devoted to the demands and desires of their clientele, an iconic brand that carries with it an aura of heritage, and craftsmanship which continues to apply its traditional techniques into its creations. Hermès is of greater value than its competitors - it is not positioned regarding the others because they broach their product creation, in each know-how with their own meaning and history. Hermès established its brand based on its consistent high quality and unique French principle – the tap into the pop factor, which is one of the reasons why the brand never loses appeal. Old generations with nostalgia to younger generations get attracted and fall in love with this brand. Maintaining its high quality, its classic first-class production process, it is durable and practical, simply elegant and exquisite defines Hermès – elegance.