Not all luxury is original and authentic in nature. Not all authentic goods are luxury. We have been exploring how in today's consumer society the design object can offer both luxury and authenticity and meet the consumer demand for the real thing. To be luxurious, the design must deliver with quality and service. To be authentic, the design must descend from original creation with a guarantee of the originality. When the luxury and authenticity come together, the excellence of design is certified as the real thing.