Wednesday, January 5, 2011

What happened to luxury...?

"What happened to luxury...we believe you can have it all." This commercial from American car company Cadillac tries to re-position the brand, which is aligned with old men and golf clubs, with a more youth avant-garde scene. Breaking brand associations is especially difficult. This is an excellent effort to re-think luxury in general. "Luxury with lightening in its veins, charismatic, daring, derivative of nothing."

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