Berry describes that we have different needs and wants. Needs are based on physiological survival while wants are intentional and privileged. This means needs are objective and universal, others can know your needs better than you, but only you define and express wants. Adults know what a child needs and then it slowly develops tastes and preferences that become specific wants.
A.K. Damm beer: German character, French refinement
Comfort is associated with basic satisfaction. The affordable mass produced Barcalounger is advertised "no other chair satisfies," while the designer Eames Lounge from 1956, appealed to a more discriminating client. Berry suggests luxury pleasure still satisfies and offers something more.