Luxury Case Studies

As part of this course on Luxury & Authenticity, you will choose an original luxury design and compare it to copies. Here are the categories.

Luxury Communication Design

Above: Chanel for iPad, Lagerfeld's film short Shopping Fever for Chanel, 2010 and Sylvie Fleury's luxury bag installation, 1990. Below Chanel #5 and Estee Lauder ads from 1999 from the L'Officiel archive.

Luxury Adornment Design

Above: Jewelry for Harry Winston, YSL lipstick and Gucci perfume. Below historic custom luxury jewelry design, Dutchess of Windsor travel map cigarette case, 1935

Luxury Fashion Design

Above: Couture by Chanel & Alexander McQueen

Luxury Fashion Accessory Design

Above by Hermès

Below by Chloe and Christian Louboutin

Luxury Environment Design

Above: Luxury home design by Odos design in Ireland and Marcio Kogan in Brasilia

Above: Luxury hotel design at the Chanel suite at the Ritz Paris and the spa at George V Paris

Above: Luxury retail design of Dior in LA and Balenciaga in London

Above: Luxury retail design at Ralph Lauren Paris and Chanel Paris' window

What happened to luxury...?

"What happened to luxury...we believe you can have it all." This commercial from American car company Cadillac tries to re-position the brand, which is aligned with old men and golf clubs, with a more youth avant-garde scene. Breaking brand associations is especially difficult. This is an excellent effort to re-think luxury in general. "Luxury with lightening in its veins, charismatic, daring, derivative of nothing."

Luxury Sites Vs. the iPad

Check out this great report about how technology is ahead of luxury. None of the Forbes Top 10 luxury companies are iPad compatible...Chanel had the best showing with rest requiring Flash downloads.